The holidays are upon us, and many of us are diving into the seasonal tradition of gift-giving. But let's face it, finding the perfect gift can sometimes feel overwhelming.


From selecting something your loved one will genuinely appreciate to ensuring it arrives on time, there are so many variables that can make us anxious.


At times, we might even wonder: What if the gift misses the mark? Will they like it? Are we spending enough or too much? These are common thoughts that cross our minds during this time. But don't worry, Lykkers—gift-giving isn't just about the item itself. It's about the connection, the thoughtfulness, and the shared moments it brings. Let's explore how we can make gift-giving both meaningful and stress-free.


It's About More Than the Gift: The Power of Social Connections


Gift-giving is an expression of love and care, and it plays a significant role in our relationships. According to Michael Norton, PhD, a professor at Harvard Business School, gift-giving can help reinforce the bonds we share with others. It's a sign that we care and are thinking about the recipient.


Dr. Norton's research suggests that giving to others often leads to greater happiness than spending on ourselves. What's more, giving not only strengthens emotional bonds but can also have physical health benefits, such as lowering blood pressure and improving cardiovascular health. So, when we give a gift with love and intention, we're not only making the other person feel good but also boosting our own well-being.


Choosing Experiences Over Material Goods


When it comes to choosing a gift, think about experiences rather than material items. Research by Cassie Mogilner Holmes, PhD, a professor at UCLA, shows that experiential gifts—things like concert tickets, a day at a spa, or cooking classes—tend to foster a deeper connection between giver and receiver. The recipient isn't just opening a present; they are looking forward to the experience and the shared memories that will follow.


So, the next time you're stumped on what to get, think about experiences that will create lasting memories. Whether it's a fun outing, a cozy dinner at home, or a relaxing retreat, it's the emotional connection during the experience that will matter most.


Think Longevity: Gifts That Keep Giving


We've all received quirky or trendy gifts that end up collecting dust in the back of a closet. It's easy to get caught up in giving something that has a "wow" factor, but what makes a gift truly valuable is its usefulness and longevity. Dr. Jeff Galak, a marketing expert from Carnegie Mellon University, highlights that recipients often value gifts they can use regularly—something that becomes a part of their daily life.


Practical gifts, such as a coffee machine or high-quality headphones, might not have the excitement factor, but they'll likely be appreciated far more than a novelty item. After all, every time the recipient uses it, they'll think of you.


Make It Easy: Avoid Burdensome Gifts


While gift-giving is a beautiful gesture, it can easily turn into a burden if the recipient has to jump through hoops to use it. Dr. Nathan Novemsky, a professor at Yale, suggests avoiding gifts that create unnecessary hassle. For example, a gift certificate to an upscale restaurant that's miles away or a gadget with a complicated user manual might not be well-received.


Instead, choose gifts that are easy to enjoy and fit seamlessly into the recipient's life. Whether it's a local experience or a gadget that's simple to use, the key is convenience. If it's something your loved one will enjoy without extra effort, you've nailed it.


Follow the Recipient's Wishes


If your loved one hands you a wish list, follow it. It's tempting to think you can surprise them with something “better,” but research has shown that recipients truly appreciate getting what they've asked for. A study found that when the gift is aligned with the recipient's request, it shows attentiveness and care, and they're far more grateful.


If you're unsure, it's always safe to stick to what they've explicitly asked for, even if it feels less creative. At the end of the day, they want what they want—and there's no shame in delivering just that.


Don't Feel Pressure to Splurge


Lastly, don't feel pressured to spend big money on a gift. Research indicates that expensive gifts don't necessarily equate to greater appreciation. It's the thought and effort behind the gift that matter more.


We often feel that a pricier gift will show how much we care, but that's not always the case. What's important is that the gift fits the recipient's personality, needs, and preferences—rather than breaking your budget to impress them.


Wrapping Up: Enjoy the Season of Giving


As Lykkers, let's focus on what really matters during the holiday season—nurturing our relationships and celebrating the joy of giving. It's not about the price tag or the perfect item; it's about making a meaningful connection and spreading love. So, this holiday season, let's keep these tips in mind and gift with purpose and care. Happy gifting, everyone!